Degree Show Brainstorming: A Mood Board (Adobe InDesign)

I have come up with the following concepts for my degree show in June.

I created the mood board on Adobe InDesign to compile ideas I have for how I want my assigned area to look and more importantly, how I want to portray myself as an artist and designer.

degree show 2018 mood board

I will use the illustrative hand drawn lines/scribbles as a border along the bottom of the boards to show my favoured method of communicating visuals. I searched for a while to find a suitable font that will display my name whilst communicating my brand accurately, and settled on this handwriting style. I sought permission from the owner after finding it online, and downloaded the font alphabet.

As I have an unusual name, I like to play on this across my work. From experience, people typically remember my name as it’s fairly unique and so by using my name as much as possible throughout my work, it becomes a recognisable brand. The font also helps with this as the delicate handwriting style is a reminder of my hand-drawn work. My website features this font throughout the site for similar reasons. My CV also features my name in big, bold, bright pink letters to have a similar effect, but to a more professional standard as I understand fonts and colour choices say a lot about a person or business.

I hope to display my NMP booklet and a bound copy of my dissertation in my show. The NMP booklet gives a clear introduction to the model and other work relating to NMP that will be on display. I have chosen Blurb to print a landscape copy of the booklet. I also believe the topic of my dissertation, Emotional Design, encapsulates what my work is all about and who I am too as a designer and artist. I chose a fairly casual magazine style holder in my mood board to give people the option of reading them, rather than displaying them as part of the main exhibition, which may look a little too proud and forceful!

To feature some of my work, I have considered methods of hanging. Whilst an aesthetically pleasing and clean way of displaying work, the notion of art in suspension has been a recurring theme throughout my time as university. I have referred to, and used, this method in many modules in Levels 4, 5 and 6. I also recall a conversation with Andrew in Level 4 about my future degree show in Level 6 and how he could imagine it being artistic and, in reference to the module I was doing at the time involving art in suspension (3D Design Practices and Procedures 15-16) , how he thought it would feature my work being hung and so I think it could be nice to refer back to this idea.

 

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Richard Chadwick

Richard Chadwick is a Manchester-based interior designer and illustrator who works through the traditional medium of pen, ink and watercolour.

Rather than using only digital images and computer software to portray his designs, Richard favours the traditional method of pen on paper to illustrate concepts.

Richard’s work is personable and interesting. He uses colour thoughtfully and appropriately, whilst his technique and detail is perfected too.

 

 

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I aim to produce something of a similar style as the visuals for my NMP. This type of artistry speaks to me much more than using CAD or SketchUP. There’s a sensitivity and personality to hand drawings that I don’t think can be achieved in using computer software.

 

STUDIOILSE: Ilse Crawford Interior Designer

My favourite interior designer Ilse Crawford featured heavily throughout my dissertation on Emotional Design as she encapsulates the very understanding of this design practice.

The StudioIlse design company are a London-based firm and produce international commercial and residential interiors.

My fascination and obsession with Crawford’s ideologies and designs stem from her succinct understanding of human needs and desires that permeate her design philosophy. As an emotion driven person myself, I can identify with this philosophy and understand it as being crucial in producing memorable and poignant design.

 

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Ilse Crawford by Lauren Crow

I’d say I have been heavily inspired by Crawford’s philosophy in my NMP module. The creation of the women’s centre has been driven by the desire to help and serve women in need, putting their humanistic necessities at the forefront of the design. The whole concept of the centre is emotional; it serves to help, inspire and nurture visitors through the services provided (counselling, group talks, art galleries, a tea room) and thoughtful decor (biophilic design, colour schemes etc.), whilst celebrating and introducing the visitors to independent female artists/businesses through promoting their work in the centre, either in the gift shop, galleries or via leaflets/flyers in the reception area.

StudioIlse has been the only interior design company I have truly wanted to be a part of. I find Crawford’s work and attitude towards design like no other interior designer I am aware of, and if choosing to pursue interior design after I graduate, I would consider working towards an internship with this firm. Whilst this would be a massive achievement for me, I also consider taking inspiration and motivation from Crawford’s design ideologies as a personal achievement and hope to continue building on this holistic approach towards art and design in the future.

NMP: Independent Female Businesses

For part of my women’s centre, I have decided to incorporate the celebration of small independent female businesses and artists for the centre’s visitors to discover. The centre will be promoting their work whilst setting an example for women who are interested in building their own business or want to pursue their artistry further. Their work will be displayed in the galleries, advertised through flyers and business cards, and even sold in the gift shop.

I have chosen the following artists and business women;

Emma Low ‘Pot Yer Tits Away Luv’

Emma is a freelance Leeds-based independent artist selling handcrafted clay pots that embrace the female form and uniqueness. Sometimes collaborates with charities such as Every Month Mcr – a charity supporting women in poverty. Emma has a big online following with 29.3k followers on Instagram. Emma sells her work on Instagram, Facebook and via her own website.

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Emma Low aka ‘Pot Yer Tits Away Luv’
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Emma Low’s work

 

Jasmine Moodie ‘Mude Threads’

Jasmine is a Leeds-based student artist selling a range of commissioned items each embroidered with the female body. “Fighting sexualisation and championing body positivity.” There is a high demand for her work and once live, often sells out within minutes. Sells on Instagram and own website.

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Jasmine Moodie ‘Mude Threads’
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Mude Threads design

 

Lou Foley ‘Are We Nearly Bare Yet’

Lou is another Leeds-based illustrator creating commissioned art prints from women wanting to celebrate their bodies. The project focuses on diversity and acceptance and has been described as a healing tool for women experiencing body negativity issues. Sells on Instagram, Big Cartel and own website.

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Are We Nearly Bare Yet design
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Are We Nearly Bare Yet design

 

Julie Gough ‘Illustrated Women in History’

Julie is a Swindon based illustrator creating art prints and books of influential women throughout history to educate and inform about female accomplishments. Sells her work on Instagram, Tumblr and Etsy and takes on submissions.

This year marks the centenary of some women gaining the right to vote in the UK. To celebrate this, I have a special #suffrage100 #zine for sale on Etsy! http://etsy.me/2EtCJ2KDame Ethel Smyth was a celebrated composer, author, musician and...
Illustrated Women in History design
As today is #transdayofvisibility here are some of the amazing trans women we’ve featured so far on Illustrated Women in History! Please message with suggestions if you think anyone should be featured on Illustrated Women in History!Laverne Cox is...
Illustrated Women in History design

 

Pheobe Sung & Peter Buer ‘Cold Picnic’

New York based design duo selling abstract and female-form orientated high quality designs. Sells through their Instagram and own website.

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Cold Picnic Bath Mat design

Leah and Nikki of  ‘Ohne’

Ohne is a tampon business selling 100% organic, biodegradable female health and lifestyle products. The company donates 5% of its revenue to The School Club Zambia, a Zambian non-government funded organisation ensuring girls have access to a relevant, effective and sustainable education, whilst teaching its students hygiene hacks and innovative menstrual health education.

the real facts about plastic applicator tampons and switching to biodegradable cardboard applicator 100% organic tampons

Alphonse Mucha: In Quest of Beauty. Walker Art Gallery, Liverpool

I went on a day trip to Liverpool to visit the Alphonse Mucha exhibition at the Walker Art Gallery. Mucha is one of my favourite artists and I often take inspiration from his intricate and ethereal decorative Art Nouveau style. I believe I implement this delicacy and femininity into my own designs that are concerned with the female form and natural formations.

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The instantly recognisable style of Mucha got me thinking about how I’d like my work and brand to be and what it should stand for. The core principal underlying his artistic philosophy is concerned with the celebration of beauty. I find his work is charming and elegant to look at, which is something I hope others will see in certain areas of my own work.

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The typography and decorative motifs used are also elegant and keep in line with his subject matter. This is something I feel strongly about as I believe an artist’s work does not end at their chosen artistry, but it continues through their branding, how they are advertised and what people think of when hearing their name. To me, it is very important to keep continuity throughout my work, website, blog and any other platform I promote myself on, including my upcoming degree show where I will have the opportunity to express myself and show what my own personal brand is and stands for. I believe this consistency shows professionalism, which is important when trying to become a reputable designer or artist.

With the Advanced Studies in Interior Design redesign of Salford Museum and Art Gallery module in mind, I took this opportunity to examine the space and circulation of the cafe and gift shop area within a museum setting. The layout and furniture was simple and fairly uninteresting. The gift shop display seemed dated too.

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Specialist Studies: Performance Space 1

I made a quick model to have a visual representation of what Natasha Stott’s performance space may look like, as well as to test materials and get some great photos.

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Materials used;

  • Plastic straws
  • Old white chiffon blouse
  • iPhone torch

 

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This idea was the starting point for the final developed design. I was inspired by the delicate aesthetic of the draped chiffon to use stage gauze with projection in the finalised design.

Projection Mapping – Crazy Horse Paris

In January I visited the Crazy Horse Cabaret in Paris to see a burlesque show.

When looking at projection for my Specialist Studies Performance 1 module, I researched the show and analysed the technicalities used. I noticed that projection and projection mapping was used heavily throughout the performance and considered how I could incorporate this into my performance design.

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Crazy Horse – Projection

Projection mapping is a projection technology used to turn objects into display surfaces for video projection. By using specialized software, a two or three dimensional object is spatially mapped on the virtual program which mimics the real environment it is to be projected on. This is true of the performers in the Crazy Horse show to show naked dancers modestly covered up with the patterns of projection.

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Crazy Horse Paris – Projection Mapping

I was interested in finding out more about projection mapping after finding the following image from AM-CB Dance Company and reading about interactive projection mapping and ISADORA technology.

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AM-CB Dance Company – projection mapping

I was inspired by this type of projection mapping and considered implementing it into my performance piece for either Specialist Studies Performance 1 or 2. A friend who studies Filmmaking at Manchester Metropolitan University had a workshop on projection mapping recently and had the opportunity to project his short film onto a cube covered with gauze.

More articles on Projection Mapping:

Abstract: The Art of Design

I recently came across a new Netflix Original series centred around art and design.

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Abstract: The Art of Design consists of eight short documentaries profiling designers representing different fields in the industry.

The episodes, each roughly 40 minutes long and helmed by different directors, feature designers such as footwear designer Tinker Hatfield, set designer Es Devlin, architect Bjarke Ingles and illustrator Christoph Niemann.

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Christoph Niemann
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Tinker Hatfield

I stumbled across this documentary on Netflix late one night and I can honestly say it has motivated and inspired me in every sense of the word. I was particularly impressed by illustrator Christoph Niemann’s modest approach towards drawing and Es Devlin’s bold set designs. I followed them both on Instagram after watching the documentaries and now have access to daily updates and therefore daily inspiration from both designers.

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Es Devlin
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Es Devlin’s stage design for Kanye West

I took inspiration and have referenced Es Devlin in my Specialist Studies in Design module for the Performance 1 project in which I have designed a performance space for a client.

I recommend these documentaries to everyone I speak to regarding design.

Check it out if you want to be wowed by wonderful design and designers:

Netflix link : https://www.netflix.com/title/80057883

Dezeen article link: https://www.dezeen.com/2017/02/09/netflix-design-documentary-series-abstract-art-design/